According to the Huffington Post:
Recently, a server glitch at Mini Cooper clogged the inboxes of some subscribers with hundreds of messages.
To apologize MINI sent the pictured "spam kit" and an accompanying letter that reads:
"Nothing says 'I'm sorry' quite like flowers and chocolate, so we've combined the two and enclosed a chocolate rose. But if you're allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you're ever feeling annoyed again, you can de stress using this particularly squeezable can of spam."
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