Direct Line creates ‘Light my Way’ prototype drone service, Fleetlights


Direct Line has released this press release about a new service which allows drones to be requested to light up the road in front of you.

While we commend the idea, it is fraught with obstacles to overcome, particularly permission from the UK Civil Aviation Authority.

•         Direct Line has collaborated with Mission Planner technology expert Michael Oborne, and other technical specialists to create new protoytpe service ’Fleetlights' -  a breakthrough in drone development

•         Made up of a fleet of interconnected drones equipped with high-powered on-board lights, this service provides safer travelling, clearly lighting your way whether by car, bike or even on foot

•         The prototype service enables Fleetlights to be ordered via GPS and mobile technology directly from the user’s smartphone.  The technology lights a pre-determined path ahead of the user, while responding and adapting to changes in the user’s journey


LONDON – UK insurer Direct Line has partnered with drone experts to create one of the most progressive usages of drones ever; a prototype fleet of flying torch drones that are responsive to an individual’s movements and controlled via a bespoke app.

Designed to provide light where street lights are lacking, the Fleetlights mobile phone app makes it simple to control the service and set your journey using your GPS location - be it walking from the train station after a late shift or the last few miles of a night time drive on unforgiving country lanes.

This advanced software is the first time the ‘Light my Way’ functionality - which sets and maintains a fixed distance ahead of a subject, rather than behind - has been used with a swarm of drones as a brand utility.

This technology also represents the first time a fleet of drones is able to respond to a subject on the ground via new ‘Rover’ technology.  This new software not only introduces new capabilities, it also allows a dispatcher to be contacted via the Fleetlights app in real-time and then dispatch the fleet on planned, way pointed missions, driven by the user.

Requesting a Fleetlight is as simple and intuitive as ordering a taxi and communication can be made in real-time between Fleet Control and your smartphone.

Mark Evans, director of marketing, from Direct Line said, “Increasingly, technology will shift the centre of gravity for insurance from restitution towards prevention. We want to lead the trend into this space and so we are always looking at innovative ways to proactively improve everyday life through emerging technologies. We felt that street lights could be much better, especially as the nights draw in. This prototype service has been created to show how a responsive light service could help people to feel safer.”

Futurologist, Dr Ian Pearson, comments “This ground-breaking prototype technology could serve a really positive purpose in the future – providing a safer, more efficient way to light both individuals and organisations. From local councils, search & rescue teams and the emergency services right through to local cycling and running clubs, the usages are endless and I can see this being commonplace by 2021.”



Fleetlights is the first in a series of initiatives from Direct Line that will see the brand undertaking projects to improve everyday objects that impact the lives of people in the UK.

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