Garage Juice Bar engaged BMW Group DesignworksUSA to create a unique “Charging Experience” that rewards people for their decision to drive electric vehicles. The challenge was to create an experience that is easy to use, and can provide economy of scale for mass adoption in a competitive field. BMW Group DesignworksUSA designed the free Juice Bar charging stations using sustainable design practices to ensure that the UL approved Level one and Level two charge points deliver quality and the Garage Juice Bar’s brand promise to change the way people view EV charging.
Earlier this month, Cambridge, MA, and New Haven, CT, became America’s first locations to receive Garage Juice Bar electric vehicle charging stations.
While it may seem strange to offer free charging points - after all, electricity still costs money - The Garage Juice philosophy is to encourage the take-up of electric vehicles amongst the public. It is moral objective to help save the planet by reducing harmful polluting emissions.
“Charging a fee for this service is not in the best interest of our planet,” explains John Schmid, President of Garage Juice Bar. “These types of usage fees for charging are simply another obstacle delaying the wide scale use of fully electric or plug-in hybrid vehicles,” Schmid concludes.
If people see that there are the convenient facilities to own an electric vehicles, then they are more willing to consider buying one.
In addition to those already live in Massachusetts and Connecticut, Garage Juice Bar is currently installing ten EV charging stations in five San Francisco area garages through a grant from the Bay Area Air Quality Management District Transportation Fund for Clean Air. Further, Garage Juice Bar will be installing ten EV charging stations in Canopy DIA, a 3,500 space off-airport parking facility in Denver which is billed as the greenest parking facility on the planet. Looking ahead to future potential sites, grant applications were submitted to provide Garage Juice Bar charging stations to the City of Chicago and the City of Vancouver, Canada.
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