Madcap chases, snappy dialogue, spectacular
action scenes, old favourites from video games past, hope, heroes and,
at the centre of the action, saviours in the guise of four MINI Cooper
S 3 door models: that’s what lies in store in the new Sony Pictures
film PIXELS, set for release in US cinemas on 24 July.
MINI – with the
four main protagonists Adam Sandler, Peter Dinklage, Denis Akiyama and
Josh Gad at the wheel – plays a very special role in the fight against
the bad guys. The cast also features Kevin James and Michelle Monaghan.
Director Christopher Columbus drew inspiration for the Hollywood
flick from an animated French short film by Patrick Jean which caused
some serious online excitement around the world in 2010 with its
homage to classic arcade games like Tetris, Pac-Man, Space Invaders
and Donkey Kong.
MINI v Pac-Man.
In PIXELS, the world turns into a real-life video game.
Extra-terrestrials pick up signals of the most popular games of the
1980s, including Space Invaders, in which players aim to destroy small
pixelated aliens. The aliens misinterpret this as a declaration of war
and swiftly dispatch oversized Pac-Man and Donkey Kong figures to the
Japanese capital Tokyo. In the labyrinth of the megacity, they turn
everything they touch into pixels.
In order to save the world, the U.S. government recruits a group of
four talented old-school arcaders from the 1980s, since their
knowledge of the strengths and weaknesses of the video game characters
is virtually unsurpassed. But to win the battle against Pac-Man and
co. our four heroes still need a little outside help and so the
government provides them with their own individual “MINI Ghosts” –
four MINI Cooper S 3-door models bearing the names and colours of the
Pac-Man Ghosts. Whether their mission is successful will be revealed
in US cinemas from 24 July.
MINI Cooper S 3 door plays the lead role.
The MINI Cooper S 3 door is not only extremely agile to drive, it
also boasts exciting good looks. The latest generation of the original
is designed for individualists and translates the legendary design
language of the 1959 classic Mini into the present. With its extended
product features and more detailed elaboration of the iconic design
cues of its forerunner, the new generation unites the MINI heritage
with forward-looking design and innovation.
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