Diesel still preferred by hire-car customers

Europcar UK analysis of customers of ‘Model Guaranteed’ service sees diesel the preferred choice – and appetite for electric slowly building

Europcar UK, a subsidiary of Europcar Group, the European leader in vehicle rental services and a major player in mobility markets, has released new data* about the fuel and transmission preferences of customers using its ‘Model Guaranteed’ service. Perhaps surprisingly given the current focus on the environmental impact of diesel, the majority of customers using the service said they preferred this fuel option to others.

Nearly two thirds of motorists (63%) surveyed by Europcar UK said they would prefer diesel when hiring a car.  However 78% said they would not want to hire electric.

“We are working hard to overcome motorists’ ‘range anxiety’ about electric vehicles”, explained Gary Smith, Managing Director, Europcar UK Group.  “It is also interesting to see the continued appetite for diesel despite recent government and media focus on this fuel.  It appears that UK motorists are wise to the fact that the newest diesels – Euro 6 - which make up all of the Europcar UK fleet are widely regarded as delivering great fuel economy as well as reducing CO2 emissions.”

The Euro 6 standard introduced in September 2015 aims to reduce levels of harmful car and van exhaust emissions, both in petrol and diesel cars. And the government’s recently published proposals for improving air quality across the UK clearly state that the new Euro 6 diesels will not face any penalty charges anywhere in the UK.

*Europcar analysis of customers, conducted February 2017

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