Whilst the show badge has remained in the shape of the familiar shield, the new ‘Montage’ imagery highlights all the elements the show has to offer across the eleven halls spanning over 80,000 square metres.
Show Director Dan Nwaokolo explains: “As the show has expanded, it has become more difficult each year to sum up all the facets of the show in one image for our advertising. While the show is the UK’s biggest - and as we are often told - best show of its kind, it also has areas that appeal to different types of enthusiasts that we want to highlight.
“Of our 65,000 attendees, some visit to meet up with fellow club members while others attend with a shopping list firmly in hand, ready to tackle the Trader Village and Autojumble. The addition of Silverstone Auctions and more dealers with cars for sale attracts those looking to invest in a classic while the sheer volume of 1,700 cars appeals to the general motoring enthusiast who just wants to appreciate the various marques displayed.”
“Everyone has their own favourite area. That’s what makes the show so special. As much as it’s about the motors on display, it is also about the social aspect of the classic scene, and the opportunity to learn more about your marque of interest.
“The Montage not only visualises all the show has to offer but is a metaphor for each visitor. They can create their own montage by planning which elements of the event they want to visit while at the show.”
While there might be a new look and a brand new website for the 2014 show, one thing that hasn’t changed is the ticket prices. They have remained the same as in 2013, having been frozen for the past three years, with discounts for buying single day, weekend and three-day tickets in advance. Family passes also offer significant discounts for early bookers.
The new look is the first of a series of announcements for the 2014 show that will see existing feature areas such as the Wheeler Dealer Live Stage and Restoration Theatre being developed alongside the introduction of new attractions and the launch of this year’s club theme.
The 2014 Lancaster Insurance Classic Motor Show will be held from 14th to 16th November. For more information on the Lancaster Insurance Classic Motor Show or Classic Motorbike Show, visit www.necclassicmotorshow.com.
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