MINI sings Canadian anthem

MINI Canada Aftersales and Toronto creative agency Richmond Day have launched a 60-second Olympics-themed online spot in which a group of MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian National Anthem. The video, aptly titled “MINI Sings O Canada”, features a musical track that was created using only the sounds emitted by the MINI vehicles themselves – a melange of MINI horns, doors closing, electronics, and engine revs, to name but a few. 

MINI Canada Aftersales approached Richmond Day to create a spot showcasing Original MINI Parts & Accessories, while paying tribute to MINI Canada’s role as Official Vehicle of the Canadian Olympic Team in the upcoming 2014 Winter Olympic Games. Richmond Day selected Corner Store Films to produce the spot in association with SNDWRX Audio.

“We are excited to showcase MINI accessories in this video. It’s these types of details that add to MINI’s personality and make it truly unique to its driver”, said Rob Van Shaik, National Manager, Aftersales Business Development and Marketing, BMW Group Canada.

Although the spot can currently be viewed at MINIsingsocanada.ca, its mass release is scheduled to fall in line with the launch of the 2014 Winter Olympic Games.

MINIsingsocanada.ca

www.youtube.com/watch?v=Ob-WMKgwiNY

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