John Cooper Works, the exciting performance sub-brand of long-standing British brand MINI, has launched a redesigned brand page: MINI.com/johncooperworks. With its own separate area on the mini.com website, the new brand page creates a stage for the love of dynamic performance, race feeling and driving fun, as well as the brand’s signature go-kart feeling. Just in time for the completion of the John Cooper Works family with the new MINI John Cooper Works Countryman the sub-brand gets an brand-adequate online platform.
