Synter Tamworth wins best retailer at MINI Dealership awards

• Sytner Tamworth awarded MINI Retailer of the Year 2017
• 141 nationwide MINI retailers recognised for their outstanding achievements in the 2016 sales year
• MINI’s best talent recognised across numerous business areas, including New Car Sales, Used Car Sales, Aftersales, Corporate, Financial Services and more

MINI has recognised its retail talent at the company’s 2017 awards. The 2017 MINI Retailer Awards, which took place on 23rd March, recognised the exceptional results from the dedicated teams and individuals throughout the brand’s 141-outlet UK retail network.

MINI Sytner Tamworth took home the top ‘Retailer of The Year’ accolade after a year in which the team demonstrated industry leading competence across 10 separate areas, including new car sales, used car sales, profitability, customer satisfaction and more. The team at Sytner Tamworth were also the first in the world to adopt MINI’s new corporate brand identity which has since been extensively rolled out throughout the UK retail network over the last 12 months.

Other categories and winners included Cooper Norwich for Aftersales performance, Harry Fairbairn Giffnock for Used Car Sales and Prentice Portadown for delivering consistently excellent Customer Service. Rybrook Shrewsbury excelled in two categories, taking both the Financial Services and Manager of the Year awards.

Speaking at the awards, Chris Brownridge, Director, MINI UK, said: “In 2016 MINI UK’s retailer network delivered the company’s best annual performance since the brand was launched in 2001. I’m delighted to celebrate the achievements of our dedicated retail teams and congratulate each of our deserving winners.”

Nigel Hurley, Group Managing Director for BMW and MINI, Sytner added: “It was a very proud moment for the entire Sytner team when Tamworth was awarded the much coveted MINI Retailer of the Year award. I know how hard our team have worked and to receive this recognition is truly amazing. We look forward to another exciting year ahead for both Sytner and MINI.”

In 2016, MINI UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5 per cent increase over 2015. MINI significantly outperformed the total new car market which grew by two per cent over the same period. The new MINI Clubman contributed to an 11 per cent growth in the brand’s corporate sales and MINI Convertible was the best-selling convertible in the UK. MINI’s performance brand, John Cooper Works, recorded an 8 per cent increase in sales to 2,386 vehicles.



Winners

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