- New race, road and off-road tyres to be launched at Autosport International
- Show marks the start of Yokohama’s centenary year celebrations
- Visitors will be able to experience a special hot lap circuit within the Nűrburgring in Yokohama’s virtual reality simulator
At the start of its centenary year, Yokohama will launch a host of new high performance tyres for motorsport, road and off-road use at Autosport International, Europe’s largest indoor pre-season motorsport event, at the NEC, Birmingham this week.
“As Japan’s oldest tyre manufacturer, Yokohama celebrates its centenary year in 2017 so it is only fitting that we will be kicking off the year at Autosport International with so many new and exciting product launches,” comments David Seward, managing director of Yokohama HPT. “Not only are our premium road tyres being selected as original equipment by a growing number of leading vehicle manufacturers, our motorsport tyres remain incredibly popular with those looking for the ultimate competitive performance. These new tyres are sure to add to this appeal.”
As well as seeing Yokohama’s new road and race tyres, visitors to the company’s stand – 2750, in Hall 20 will be able to immerse themselves and experience the thrills and exhilaration of a Special Circuit hot lap within the Nűrburgring in an exclusive virtual reality simulator. Visitors will be able to log their lap times, and the winner of the fastest lap of each day will win some exclusive Yokohama merchandise.
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