A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year. “Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.
BMW and MINI saw their positive sales trend in Europe continue, with deliveries in the first three months totalling 256,973 units, an increase of 9.5% compared with the first quarter of last year. Many markets in the region achieved sales growth, with double-digit increases recorded in several markets including the UK (59,121 / +10.6%), France (20,811 / +10.7%) and Spain (13,839 / +22.7%).
Deliveries of BMW and MINI vehicles in Asia increased by 10.0% compared with the first quarter of last year, with a total of 182,982 units delivered to customers in the region. In Mainland China, deliveries rose 10.5% (127,105), sales in South Korea increased 15.0% (14,465) and deliveries in Japan climbed 8.9% (18,668).
In the Americas, year-to-date sales of BMW and MINI vehicles are down 8.6%, with a total of 100,081 units delivered to customers. While sales totalling 81,452 in the USA were 10.8% down on the same period last year, deliveries in Canada rose 10.9% (8,751).
March was also an all-time record month for BMW Motorrad, with deliveries up 3.5% (16,465). Around the world, a total of 33,788 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016 (+7.7%).
BMW Group sales in / ytd March 2016 at a glance
| In March 2016 |
Compared with previous year |
YTD 03/2016 |
Compared with previous year |
|
| BMW Group Automobiles | 240,659 | +3.5% | 557,605 | +5.9% |
| BMW | 201,352 | +2.9% | 478,743 | +6.0% |
| MINI | 39,061 | +6.6% | 78,311 | +5.4% |
| Rolls-Royce | 246 | -25.0% | 551 | -29.4% |
| BMW Motorrad | 16,465 | +3.5% | 33,788 | +7.7% |
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