MINI UK is today reporting a record sales year in 2015, with 63,584
full year registrations. The milestone represents MINI’s 6th year of
consecutive growth in the United Kingdom, with vehicle registrations
up 17.9 per cent on 2014, securing the brand 2.41 per cent of the market.
MINI 3-door Hatch remained the brand’s biggest selling model, closely
followed by its 5-door sibling. In the first full calendar year of
sales, 44,560 Hatch models were sold in 2015 (3-door Hatch 25,443,
5-door Hatch 19,117).
MINI’s performance brand, John Cooper Works, also celebrated a record
year following the June launch of MINI John Cooper Works Hatch. The
fastest production MINI ever built with a 0-62 time of just 6.1
seconds, 1,487 John Cooper Works Hatch models were sold last year.
Total John Cooper Works sales across the range increased 134 per cent
to 2,213 vehicles.
Ending the year in style, new MINI Clubman joined the model family in
the last quarter of 2015. The largest and most refined MINI to date,
Clubman contributed 1,676 registrations from its launch on 31st
October. 2016 will see the first full calendar year of sales, with
MINI Clubman expected to make further inroads into the retail and
corporate market.
Overall corporate sales continued to drive the brand forward, with
MINI 5-door Hatch delivering sustained growth. The brand recorded 44
per cent increase in sales to business and fleet customers, totaling
8,450 vehicles
Chris Brownridge, Director, MINI UK, said: “2015 was a record busting
year for MINI in the UK. Not only did MINI achieve its best ever
retail and corporate sales performance, driven by new models including
5-door Hatch, but the John Cooper Works brand also achieved remarkable
growth courtesy of the MINI John Cooper Works Hatch.
“With the recently launched MINI Clubman and the forthcoming MINI
Convertible on sale in time for spring this year, 2016 is set to be
another record breaking year for the brand.”
In March, the all-new MINI Convertible will launch in the UK. With
major refinements against its predecessor, the car features a striking
new design and significant enhancements to make open-topped MINI
motoring even more dynamic, stylish and practical.
Post a Comment