2015 was MINI’s most successful year ever

• Full-year sales up 6.1% to total 2,247,485
• 2015 was BMW and MINI’s most successful year ever
• MINI sales achieve 12.0% increase to total 338,466
• Deliveries increased in all major sales regions
• Almost one million vehicles sold in Europe

 
2015 was the most successful year ever for the BMW Group with annual sales setting a new record for the fifth year in a row.

A total of 2,247,485 BMW, MINI and Rolls-Royce vehicles were delivered to customers around the world last year, an increase of 6.1% on the previous year. December 2015 saw 213,537 BMW, MINI and Rolls-Royce vehicles sold (-0.8%).

“In 2015, we launched a total of 15 new or refreshed models and our results show that these innovative new vehicles are popular with customers,” commented Dr Ian Robertson, member of the board of management of BMW AG responsible for global sales and marketing BMW, speaking at the North American International Auto Show in Detroit. “Our sales grew consistently throughout the year, despite headwinds in some markets. We expect many of those challenges to continue into 2016, so it’s important we continue to respond flexibly to market conditions in order to maintain our success,” he continued.

MINI achieved a new all-time annual sales record in 2015 with a total of 338,466 vehicles delivered to customers worldwide, an increase of 12.0% compared with the previous year. A total of 127,194 MINI 3 doors were sold around the world in 2015 (+0.2%) while 94,788 customers took delivery of a MINI 5 door. The new MINI Clubman, which went on sale in October, was delivered to 8,003 customers.

Peter Schwarzenbauer, BMW AG board member responsible for MINI, BMW Motorrad and Rolls-Royce commented: “We are delighted that our fresh new model range has achieved MINI’s best-ever sales result. The MINI 3 door is as popular as ever and the MINI 5 door has attracted many new customers to the brand. I am sure the new MINI Cabrio, due on the market in March, will provide further momentum going forward into 2016. Our success last year shows that the MINI is heading in the right direction.” 

The BMW Group achieved an increase in deliveries in all major sales regions in 2015, in line with the company’s policy of striving for balanced sales around the world.

Almost one million BMWs and MINIs were sold in Europe in 2015. The region was a significant growth driver with annual sales totalling 999,669 (+9.4%). Many markets in the region achieved double-digit sales growth in 2015 with deliveries in Great Britain, BMW Group’s fourth largest market, up 12.7% (230,652) whilst sales in France increased 15.0% (77,577). Southern European markets also continued recovering well with sales up 19.2% (45,550) in Spain and up 12.3% (71,173) in Italy.
The Americas achieved a 2.8% increase in sales of BMW and MINI vehicles in 2015, with a total of 494,629 units delivered to customers in the region. In 2015, a total of 404,537 BMWs and MINIs were sold to customers in the USA (+2.2%) while sales in Canada climbed 10.1% to total 42,052 and Mexico achieved a sales increase of 17.3% (17,475).
In Asia, sales of BMW and MINI increased by 4.2% in 2015, with a total of 684,121 vehicles sold in the region. In 2015, a total of 463,736 BMW and MINIs were sold in Mainland China (+1.7%). In South Korea, 54,575 customers took delivery of a new BMW or MINI, an increase of 17.6%, while sales in Japan rose 8.1% to total 69,199.
 

   
BMW Group sales in/up to December 2015 at a glance
 

	In December 2015	Compared with previous year	Up to/including December 2015	Compared with previous year
BMW Group Automobiles	213,537	-0.8%	2,247,485	+6.1%
BMW	176,681	-0.7%	1,905,234	+5.2%
MINI	36,375	-1.1%	338,466	+12.0%
Rolls-Royce	481	-1.8%	3,785	-6.8%
BMW Motorrad	7,497	+6.6%	136,963	+10.9%

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