“We’ve had a good start to the year with February setting another sales record,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “I am confident that our fresh model line-up, including the brand new BMW 2 Series Gran Tourer and the updated BMW 1 Series we’ve just premiered at the Geneva Motor Show, will provide the momentum to keep us growing in 2015,” Robertson added.
Following the model change last year, the MINI brand saw sales rise 27.1% to total 20,303 (prev. yr. 15,976). 2015 has seen the best start to the year in the brand’s history with a total of 37,678 MINIs delivered to customers in the first two months, an increase of 19.7% compared to the same period last year (31,486). The new MINI 3 door is proving a great hit with customers: 7,877 were delivered worldwide in February, up 69.8% on the same month last year, when sales were affected by the model change (prev. yr. 4,640). The MINI 5 door is also seeing strong sales, with a total of 5,088 sold in February.
Globally, the BMW Group achieved higher sales in all regions compared with February last year. Year-to-date figures are also up around the world, in line with the corporate strategy of balanced growth worldwide.
Deliveries of BMW and MINI models in Europe increased by 7.0% in February, totalling 64,685 (prev. yr. 60,435). Sales for the first two months of the year were up 7.7% (120,365 / prev. yr. 111,768). Growth was achieved in all European markets with particularly strong results in a number of countries. The German market saw registrations in February increase by 13.3% compared with the same month last year (20,660 / prev. yr. 18,229) while sales in Italy rose 8.4% to total 6,055 in the month (prev. yr. 5,588). Great Britain continues to see strong sales growth with a total of 6,341 BMW and MINIs delivered to customers (prev. yr. 5,980 / +6.0%).
BMW and MINI sales in the Americas continued their strong start to the year with sales in the region up 13.8% in February (34,698 / prev. yr. 30,490). Sales for the year-to-date are up 10.1% with a total of 62,150 vehicles delivered so far in 2015 (prev. yr. 56,467). North America was the region’s biggest growth driver: deliveries of BMW and MINI vehicles in February totalled 28,921 in the USA (prev. yr. 24,476 / +18.2%) with a similar increase seen in Canada, where 2,692 vehicles were delivered to customers (prev. yr. 2,295 / +17.3%).
Customer deliveries in Asia are also higher than the same period last year with February sales in the region 4.1% up on last year (47,154 / prev. yr. 45,292) and year-to-date sales increasing by 5.4% (101,342 / prev. yr. 96,133). BMW and MINI sales in Mainland China totalled 31,089 in February, an increase of 2.7% on the same month last year (30,281) while sales in South Korea rose 22.0% to total 4,191 ( prev. yr. 3,435).
BMW Group sales in/up to February 2015 at a glance
| In February 2015 |
Compared with previous year |
Up to/including February 2015 |
Compared with previous year | |
| BMW Group Automobiles | 151,952 | +7.6% | 294,112 | +7.3% |
| BMW | 131,416 | +5.2% | 255,981 | +5.7% |
| MINI | 20,303 | +27.1% | 37,678 | +19.7% |
| BMW Motorrad | 9,195 | +13.5% | 15,458 | +14.2% |
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